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Backdrop Facebook has often been viewed as an easy way to interact with family and friends, a popular way to pass the time (with a constant influx of popular articles, memes and viral videos), as well as an effective way to

Social media platforms like Facebook, Twitter and LinkedIn play an increasingly important role in a brand's online presence. In South Africa alone Facebook is used by 13 million people and Twitter 7.4 million people. Other platforms, like YouTube (8.28 million)