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NIMBLER Digital Develops FedGroup’s Age65 Campaign Website

Perhaps you saw the billboards, heard the radio ads or even saw the magazine ads… FedGroup wants to talk Retirement with people in denial about their age. INDIV developed the Age65 campaign website for Sandton-based financial giant FedGroup.

Get People Thinking

The idea was to get people like you and me thinking about their retirement, and FedGroup decided to do so by showing people in denial about their age. Their models had serious “work done” which worked great to get people’s attention. The website itself sets out the most important information about FedGroup’s Retirement products and prompts people to contact them.


Facebook Advertising

INDIV runs FedGroup’s Facebook campaigns to get people to the websites. Facebook Ads are highly effective to target private individuals on their timeline, both on their computer and mobile device.


Interested in INDIV?

Are you interested in what INDIV has to offer? We offer website design & development, branding, online marketing and strategic consulting services. We partner with Marketing Managers and entrepreneurs to take their online marketing strategy to the next level. Contact us now…

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