NIMBLER Digital Develops FedGroup’s Age65 Campaign Website
Perhaps you saw the billboards, heard the radio ads or even saw the magazine ads… FedGroup wants to talk Retirement with people in denial about their age. INDIV developed the Age65 campaign website for Sandton-based financial giant FedGroup.
Get People Thinking
The idea was to get people like you and me thinking about their retirement, and FedGroup decided to do so by showing people in denial about their age. Their models had serious “work done” which worked great to get people’s attention. The website itself sets out the most important information about FedGroup’s Retirement products and prompts people to contact them.
INDIV runs FedGroup’s Facebook campaigns to get people to the websites. Facebook Ads are highly effective to target private individuals on their timeline, both on their computer and mobile device.
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