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10 Tips for Online Marketing in Africa

We sat down with NIMBLER Digital to discuss online marketing in Africa. We discovered that very few companies adopt a serious approach towards dealing with the specific conditions in the African online environment. We have therefore come up with 10 tips for when you are developing your online marketing strategy for Africa. MOBILE INTERNET Mobile phones have revolutionized life in many parts of Africa, and the majority of Africans now own one. This trend has gained momentum with the introduction of smartphones, which have started a second revolutionary wave: mobile internet. Forget about GSM, GPRS, EDGE and even WiFi – Africa is going straight to 3G and even 4G. Building traditional...

How to increase your leads by 10% with Google AdWords – Part One

Google has officially updated its user experience; deciding to get rid of ads listed on the right side of the search screen. Responsible for about 54% of all advertiser lead generation, these ads have the ability to double your return on investment with every dollar that you spend with Google   A crucial starting point is the setup of the campaign followed by the management thereof, be it via AdWords or Display Network. The configuration and management of your campaigns are the foundations that can either make or break all marketing efforts.   Setup and Management: If your campaign is set up haphazardly, it can result in the fall of the...

How To Analyze Your Audience In Google Analytics

Understanding your audience is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention. Today, thanks to readily available technologies, it’s easier than ever to analyze your audience and get a better idea of who’s interacting with your brand and why. With the right insights, you can modify your approach, anticipate your customer needs, and create a superior user experience. Google Analytics is one of the best tools you can use for this purpose. Once your script is installed, you’ll...

The 6 Key Online Marketing Channels for Startups

Creating and maintaining a business presence online is easier, and at the same time more difficult, than ever before. Business of all sizes are trying to establish themselves online trying to promote their brand awareness and reach a wider audience. There are countless channels available, usually free or at reasonable (‘pay per result’) cost.

Today digital advertising techniques are preferred to traditional modes of marketing, such as TV, radio and print media. The internet has quickly become the preferred tool for the delivery of information and creating a presence where it actually matters.

Below we have listed the  key online marketing channels you can use for your startup:

3 Tactics for Getting Customers to Notice Your Online Business

It’s estimated that there are more than 4.68 billion web pages spanning the Internet with more than 570 new websites coming online every minute. If you have a website, that’s a lot of competition and noise to rise above. Bestselling author, online marketing consultant and speaker Frank Viola says the key is striking a balance between solid content marketing strategies and innovative tactics. Viola asserts three basic tactics elevate the profile of an Internet asset. 1. Add dynamic content to your website. This article assumes you already have some kind of online website. But even if you’re getting traffic to your site, most business owners want more. The quickest...

5 Ways to Aggressively Grow Your Newsletter Subscribers

Email is one of the most effective forms of digital marketing and an essential component of every campaign. A great way to build your email list is to offer a newsletter. Simply placing an opt-in form on your website isn’t enough to build a large subscriber list. Sure, you will get the occasional subscriber here and there, but if you want to aggressively grow your list consider these five options. 1. Include an opt-in form after each blog post. By placing an opt-in form at the bottom of each blog post you are catching the visitor at the perfect time -- right after they finish reading your content....

What to Consider When Trying to Market on Social Media

If the last decade has shown us anything, it's that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts. While there are certainly many options out there when it comes to social media marketing, there is no need to let your plans become derailed by analysis paralysis. Instead, focus on the following steps to launch a successful social media marketing campaign. Which social media platforms are best for your brand? There is often a misconception that in order to make the most of social media marketing, you need to be visible on every outlet. This approach...