NIMBLER was founded by the fans of common sense, storytellers and creative visionaries who want to work with clients who are open to innovation, appreciate work that works hard and who like to have a little fun along the way.
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Seeking a Partner for Innovation in South Africa

“It is challenging to drive innovation in South Africa”, says Brigitta Jordaan, Manager at NIMBLER Innovation. “We work with businesses to identify key innovation areas, mainly in the marketing sphere, and help them develop campaigns, projects and their business as a whole. It has been an uphill battle though, because innovation is an expensive word in South Africa.” While South Africa hasn’t been at the forefront of innovation the past few decades, both in the public and private sector, the tide is now changing and businesses see the need to stay competitive in their industry using innovation. NIMBLER Group assists businesses with both strategic needs and...

South Africa as a New Outsourcing Destination for Tech Startups

The past few decades India was seen as the go-to destination for tech startups. The availability of cheap labour and a well-educated labour force were seen as key deciding factors in the search for a tech partner. However, it now seems Africa may be giving India a run for its money. Due to favourable exchange rates and slumbering domestic economies, countries like South Africa and Kenya are now seen as attractive alternatives. Moreover, more and more companies are coming back from India with failed tech projects, usually due to poor communication and poor budget management. NIMBLER Group based in Pretoria, South Africa is one of the...

10 Tips for Online Marketing in Africa

We sat down with NIMBLER Digital to discuss online marketing in Africa. We discovered that very few companies adopt a serious approach towards dealing with the specific conditions in the African online environment. We have therefore come up with 10 tips for when you are developing your online marketing strategy for Africa. MOBILE INTERNET Mobile phones have revolutionized life in many parts of Africa, and the majority of Africans now own one. This trend has gained momentum with the introduction of smartphones, which have started a second revolutionary wave: mobile internet. Forget about GSM, GPRS, EDGE and even WiFi – Africa is going straight to 3G and even 4G. Building traditional...

Design Thinking in Business Development

A business can only be successful by combining a clever solution to a real problem with a clever strategy to market the product. The ‘Design Thinking’ approach is a business development process that aims to do just that. It starts with research to identify consumers’ problems (i.e. needs and wants), then a solution is designed using innovation and a strategy is developed to sell the product or service. The business plan is then tested to see if what works on paper also works in reality. Only after the strategy and solution are improved should the endeavour be launched. Interested? Would you like our help designing your new...

Microfranchising as a Market Entry Strategy

The most suitable entry strategy depends on the characteristics of the area, the type of product or service and the ambitions of the company making the investment. In any event, Africa requires clever, innovative entry strategies to deal with its unique, challenging conditions. A strategy that is suitable in some cases is microfranchising. What is Microfranchising? Simply put, microfranchising is the creation of a network of small outlets in developing countries that are run and owned by local entrepreneurs selling a product or service using a franchise formula. Since there is generally a lack of capital available for investment, the entrepreneurs are given a micro-credit with which...

How to increase your leads by 10% with Google AdWords – Part One

Google has officially updated its user experience; deciding to get rid of ads listed on the right side of the search screen. Responsible for about 54% of all advertiser lead generation, these ads have the ability to double your return on investment with every dollar that you spend with Google   A crucial starting point is the setup of the campaign followed by the management thereof, be it via AdWords or Display Network. The configuration and management of your campaigns are the foundations that can either make or break all marketing efforts.   Setup and Management: If your campaign is set up haphazardly, it can result in the fall of the...

Risk as a Barrier to Investment in Africa

The African market often represents the last area of untapped potential: a blue ocean without crippling competition and, in some ways, a frightening frontier that is full of risks. Risk is therefore usually the main obstacle to investment in the African market, where aggregate risk is generally greater than in developed countries. Gaining Market Access However, complex, risky green-field investment is not always required to gain market access and create market share. Meanwhile, the market potential is enormous, geographical diversification is possible and a first-mover advantage, such as high brand awareness and establishing a market share before competitors even enter the market, can be established. Entry into...

Privacy and Security on the Internet: 5 Tips to Stay Safe

As the Internet becomes an increasingly integral part of daily life, questions about privacy and security on the Internet are on the rise. Keeping your personal & business information, private data and finances safe can be difficult, but by following a few tips, you can avoid the vast majority of scams, spyware and privacy breaches. Tip 1. Be Aware The best tool to avoid spyware and stay safe on the Internet is your own brain. Free software with no potential upgrades or strings attached, websites that are covered in flashy ads, and free Wi-Fi in an unexpected place are all signs that something may be wrong, and...

Bottom of the Pyramid Marketing in Africa

The Bottom of the Pyramid (BoP) is the largest, poorest socio-economic group in the world, consisting of four billion people who live off less than $4 a day. Although the annual income of those in this group is much lower than that of people in developed countries, they represent a huge turnover potential if sufficient scale can be accomplished. Perhaps more important than scale is the marketing strategy required to reach these individuals. BoP marketing provides a set of principles and best practices that we use to make products desirable, affordable, accessible and attractive to those who live at the bottom of the pyramid. NIMBLER...

Fluid Business Design

Over the past few months we've worked with dozens of clients in various industries to develop their business model. We have met with people to talk about those ideas and what part they could play in them as investors, partners, customers or advisors. However, we’ve confused them at times: despite our professional presentations, we couldn’t tell them precisely how the new organisation would work and kept throwing new ideas onto the table. That’s because we are using a new methodology we like to call ‘Fluid Business Design’. Fluent Business Design We feel that designing a business model is a process that should be approached with flexibility and...